Any Publicity is Good Publicity


ConstructionSkills says sorry for 'sexist' advert

















By Joey Gardiner

Training body says provocative newspaper advert is ‘something we won’t be doing again’

ConstructionSkills has been forced to apologise for an advert in The Sun newspaper that was accused of promoting a sexist view of the sector.

Mike Bialyj, advisory services director of ConstructionSkills, said the advert, which ran on 15 April and depicted a woman in a provocative pose, was “something we won’t be doing again”. >> Read More


Branding Strategy #1 - Make a controversial statement or try coming up with something really offensive. The aim is to get the message across and make a public apology later. It's as simple as that. Any publicity is good publicity!